10th Annual Advertising and Marketing Law
Toronto • Online | April 17th, 2018
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The transformation from traditional advertising to predominant social and digital media raised significant issues regarding privacy, intellectual property and material disclosures. The battle over disguised advertising tactics is in full swing. Regulators want disclosure and brands need content consumption. The battle lines are drawn but are ever-shifting. As social media “pushes” evolve into influencer based communications and even television ads feature consumer generated videos harvested from the internet, the legal issues become increasingly complex. This one day conference will arm you with best legal practices to ensure your marketing programs do not transform into a multi-headed monster.