Advertising Law Course

10th Annual Advertising and Marketing Law 


Toronto • Online | April 17th, 2018


Early bird registration is now open until March 16th.
Register before the deadline and save $300 >

Download the full agenda | use promo code: EARLYBIRD2018


The transformation from traditional advertising to predominant social and digital media raised significant issues regarding privacy, intellectual property and material disclosures.  The battle over disguised advertising tactics is in full swing.  Regulators want disclosure and brands need content consumption.  The battle lines are drawn but are ever-shifting.  As social media “pushes” evolve into influencer based communications and even television ads feature consumer generated videos harvested from the internet, the legal issues become increasingly complex.  This one day conference will arm you with best legal practices to ensure your marketing programs do not transform into a multi-headed monster.

Course Leader




Brenda Pritchard 
| Partner, Gowling WLG
Brenda has over 30 years of practising exclusively in advertising and marketing law. She is consistently named one of Canada's 500 leading lawyers by Lexpert, and is recognized by Martindale-Hubbell and the Best Lawyers in Canada. Her practice includes advertising copy review; coupon, premium and contest promotions; social media and privacy advice, negotiation of music, talent and artistic rights for use in production; merchandising and publishing contracts and negotiation; Advertising Standards Canada hearings and defending against misleading advertising charges. 

Course Highlights

CHANGES | TRENDING NOW: KEEPING YOU IN THE KNOW

See what's new in advertising, enforcement and regulatory trends and how they can effect you

QUEBEC, THE LAST FRONTIER

New French Signage Laws, Proposed Rules for Consumer Debt and much more!

ENTERTAINMENT ISSUES: CGC – THIRD PARTY RIGHTS IN DISGUISE

Discover how to transform your content into compelling ads and find out what may be lurking beneath the surface of CGC

PRIVACY COMPLIANCE: NEW TECHNOLOGIES, CHANGING LAW, AND INCREASED EXPOSURE

Learn what meaningful consent means in our connected world and how legal requirements are transforming

INFLUENCER LED MARKETING: MORE THAN MEETS THE EYE

Engage in Group Discussions on how to navigate the complex and developing legal landscape of Influencer Marketing

Networking lunch and refreshments are included.

Registration Details


Toronto - April 17th, 2018
Thomson Reuters
333 Bay St, 29th Floor, Toronto, ON
M5H 2T4


 

 Regular Price: $1,195
Early Bird Price: $895

 

Webinar - April 17th, 2018
Carswell Professional Development Centre






                                                                   Price: $995

 

For questions and group rates, please contact
Toll-Free: 1-877-298-5868
Direct: 416-609-5868
Fax: 416-609-5841
Email: lexpert.questions@thomsonreuters.com
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