Atrium Innovations Acquires Seroyal

On January 4, 2011, Atrium Innovations Inc. (TSX: ATB), the Québec-based developer, manufacturer and marketer of dietary supplements for the health and nutrition industry, announced its acquisition of Ontario-based Seroyal International, which commercializes premium dietary supplement brands, with annualized consolidated revenues of approximately US$40 million, for total cash consideration of US$110 million. The transaction closed on December 31, 2010.

Atrium was represented by a team led by Manon Deslauriers, Vice President, Legal and Corporate Affairs and Secretary and Jocelyn Harvey, Vice President, Mergers and Acquisitions and in Canada and the United States by Ogilvy Renault LLP with a team led by Paul Raymond and Niko Veilleux that also consisted of Marie-Claude Mailloux and Anna-Isabelle Morency-Botello (corporate and M&A); Derek Chiasson (tax); Anne Gallop and Evan Howard (employment and benefits); Martin Thériault (banking); Martha Healey (regulatory) and Anne-Frédérique Bourret (environment).

Seroyal was represented in the United States by Kirkland & Ellis LLP with a team led by Leo Greenberg and that also consisted of Kevin Treesh and Melinda Alankar (tax) and Joung Park (corporate and M&A); and in Canada by Fogler, Rubinoff LLP with a team led by Karen Rosen that also consisted of Pinar Ozyetis and Lesley Munk (corporate and M&A).