On Sept. 4, Salesforce announced its acquisition of Mobify. The acquisition closed by plan of arrangement on Oct. 1. The acquisition provides Salesforce Commerce Cloud with Mobify’s modern storefront solution that enables brands to customize their commerce experiences to deliver an enhanced experience across any channel.
Mobify is a Vancouver based technology startup with a focus on modern web storefronts for headless commerce. Mobify focuses on empowering retailers to innovate their digital customer experience by offloading operational risk. Its customers include Under Armor, Lancôme, Debenhams, Cosnova, Mackage, Syo & Kioa, Shiseido and Space NK.
Salesforce.com is a cloud based software company focusing on customer relationship management with an emphasis on integrating marketing, sales, commerce and service into one platform.
Osler, Hoskin & Harcourt LLP advised Mobify with a team consisting of
Mark Longo,
Laura Webb,
Manveer Bisla (emerging and high growth companies),
Emily MacKinnon,
Sergio Ortega (litigation),
Michael Cremers (corporate),
Sam Ip (technology),
Dov Begun,
Jennifer Horton (tax),
Shaun Parker,
Adam LaRoche (employment),
and Martha Martindale (financial services).
Stikeman Elliott LLP’s legal team included
John Ciardullo,
J.R. Laffin,
John Lee,
Meghan Jones,
Spencer Burger (corporate),
Wesley Ng,
Shawn Smith,
Sally Wong,
Jennifer Byun (tech),
Justine Whitehead (IP),
Lindsay Gwyer,
Eryn Fanjoy (tax),
David Elder (privacy),
Gary Clarke,
David Price,
Cheryl Rea (employment),
Shawn C.D. Neylan (regulatory and export controls),
Allyson Marta (benefits),
Rachel Hutton,
Alan Stachowiak (real estate),
Brendan Kennedy,
Mimi Pichette,
Ben Buckler,
Taisa Morsky,
and David Morson.