Catherine (Cat) Lovrics is a Partner at Marks & Clerk Canada, where she is Head of the firm's Trademark and Copyright Groups. Cat’s practice focuses on trademarks, copyright, personality and publicity rights, as well as marketing and advertising law, consumer protection and data and privacy law. Cat helps national and multinational clients protect, exploit and enforce their IP in a wide range of industries, from creative and tech to fashion and food. She manages large international trademark portfolios and has coordinated global enforcement and anti-counterfeiting programs. She advises on IP clearance, rights acquisition, brand collaborations, endorsement and influencer deals, merchandising, licensing and enforcement. She is valued for her unique breadth and depth of expertise. When advising clients, Cat considers not only the nuances of trademark law, but also relevant copyright, marketing and advertising, and regulatory factors. A frequent speaker and writer, Cat is also active in the legal community. She serves on the Board of the Intellectual Property Institute of Canada (IPIC) and is Chair of IPIC’s Copyright Committee.
