Eugenia Bouras

Eugenia (Evie) Bouras is counsel in McCarthy Tétrault’s Business Law Group in Toronto. Her practice focuses on providing specialized advice on gaming, advertising, and marketing issues and regulated consumer products. She supports clients at every stage from product development, licensing to marketing campaigns. Evie’s clients include a wide range of companies that provide gaming services, food, alcohol, cosmetics, electronics, cannabis, natural health products, toys and radio spectrum products. She provides strategic advice on advertising issues such as claim review and substantiation, contests/sweepstakes, sponsorship, influencer agreements, competitor challenges, charitable promotions, and loyalty programs. She also helps clients navigate the complex regulatory framework related to packaging and labelling, licencing and registrations, regulatory investigations or challenges, and compliance with technical standards. Evie also advises on e-commerce platforms, website terms of use, consumer protection issues, privacy, and anti-spam (CASL).