James E. Longwell

Jim Longwell a lawyer, patent and trademark agent is a partner in Gowling WLG’s Toronto office. A past leader of the firm’s Patents Group, Jim’s clients run the gamut of business and institutional entities and he provides advice on IP strategy, including acquisition, protection, exploitation and enforcement issues. Jim is chiefly involved in Canadian and foreign patent, trademark and industrial design procurement, primarily preparing and prosecuting patent applications relating to computer software and hardware, telecom, medical devices, housewares and business methods. Jim's practice includes work with numerous emerging technologies, including in the areas of finance, travel, beauty, blockchain and AI. Jim’s AI experience extends to drafting and prosecuting patents for generative AI and deep neural network-based systems for virtual or augmented realities including the application of real-time simulated effects. He also provides strategic analysis and advice to business owners and investors with respect to financing, joint ventures, tech procurement, development and commercialization transactions. Jim has been recognized in Canadian and global guides including The Canadian Legal Lexpert® Directory, Who’s Who Legal: Patents, The Best Lawyers™ in Canada, and IAM Patent 1000.