800 Victoria Sq, Suite 3500, PO Box 242, The Stock Exchange Twr, Montréal, QC
Year called to bar: 2011 (QC)
Joanie is a partner within the Intellectual Property (IP), Agribusiness, Food and Beverage, and Life Sciences groups. Her practice focuses on the areas of high-stakes IP litigation, and in the efficient elaboration and protection of IP portfolios. Joanie has an extensive knowledge of the IP legislative and regulatory landscape. She sees IP as more than obtaining, registering or using patents, industrial designs, trademarks or copyrights; for her, IP a way to advance knowledge, obtain return on investment, finance further innovation, ensure business continuity and profitability. Joanie advises clients on how to efficiently obtain, manage and leverage such valuable assets. She focuses on high-stakes patent litigation involving clients’ flagship products. She designs pre-litigation and litigation strategies that are both cost-effective and results-oriented for the clients as she clearly understands the impacts of litigation on the businesses of her clients and therefore advises them such that litigation is avoided if possible, and if not, conducted such that these impacts are limited, predictable and controlled.