John Simpson is the founder and Principal of Shift Law PC where he oversees the firm's intellectual property litigation and trademark prosecution practices. John is a highly regarded litigator with a track record of success in precedent-setting and widely publicized trademark and copyright cases. He has acted before federal and provincial courts and before the Canadian Intellectual Property Office and for clients of all sizes in a wide range of industries. In his advisory practice, John is known for finding creative solutions to complex issues. John is one of a select number of trademark and copyright lawyers who have been certified as Specialists in trademark and copyright law. John is ranked in the World Trademark Review’s WTR1000 list of the world’s leading trademark practitioners and has been selected by his peers for inclusion among the Best Lawyers in Canada: Intellectual Property Law. John's numerous articles and papers have appeared in the Canadian Intellectual Propery Review, Intellectual Property Litigation: Forms and Precedents, Lawyers Weekly, Canadian Lawyer Magazine and elsewhere. He has taught course at Osgoode Hall law school and is frequently quoted in the Toronto Star, Law Times and other leading publications on intellectual property law issues.