René Bissonnette

René Bissonnette is a partner and has been recognized in Chambers Canada and named in the Thomson Reuters Stand-out Lawyers 2023 list. He focuses his practice on matters at the interface of advertising, marketing, and entertainment law. He provides practical advice and cost-effective risk management solutions. As part of his practice, he regularly advises clients on executing promotional campaigns; negotiating spokesperson, sponsorship, talent, and co-promotion agreements; dealing with talent union matters; responding to Ad Standards complaints; creating influencer marketing and native advertising content; producing and exploiting film, music, and other creative properties; advising clients on CASL and privacy matters; reviewing consumer goods packaging and labelling; developing website terms of use and social media policies; and structuring online consumer transactions and rewards programs. Fluent in English and French, he is a member of the Ad Standards Council; a co-editor of the Gowling WLG’s Food, NHP & Cosmetic newsletter; and a lecturer at Osgoode Hall Law School, Ryerson's Digital Media Zone, and Schulich's School of Business.