Daniel G. Edmondstone

Dan Edmondstone is the co-leader of McMillan’s advertising group and a member of the firm’s competition and marketing law groups. He practises in the area of competition law, including marketing and advertising related matters. He is author of the McMillan’s Consumer Protection Act (Ontario) (Thomson Reuters), co-author of Canadian Advertising and Marketing Law (Carswell), and co-editor of the “Advertising” chapter of O’Brien’s Forms. He handles all aspects of marketing law, including ad standards advertiser disputes and consumer complaints. He advises on advertising campaigns, competitive claims and substantiation, promotional contests, and risk assessment issues arising therefrom. He advises on a wide range of consumer law compliance issues. He has served as chairman of the marketing law committee of the Canadian Bar Association’s competition law section and the consumer law committee of the Ontario Bar Association. He regularly represents clients in mergers, under the Competition Act, and foreign investments in the Investment Canada Act. He has represented numerous defendants in class action matters; he advises on pricing and distribution issues under the Competition Act.